At The Brittprint, our work speaks through results. From global campaigns to niche cultural activations, we partner with brands, artists, and organizations to bring bold ideas to life through strategic storytelling and execution. Below is a curated selection of case studies that showcase our ability to craft impactful narratives, solve complex challenges, and deliver outcomes that exceed expectations. Each project reflects our commitment to creativity, clarity, and connection.
Pelle Pelle, a legendary urban apparel brand and originator of the baggy pants, has a longstanding history for outfitting stars like Cam'ron, Martin Lawrence, Will Smith, Ice Cube, 50 Cent, and beyond. From 2017 to 2019, the brand enlisted The Brittprint to oversee their influencer marketing. Being an age-long brand, they wanted to engage with present-day relevant influencers to tell the brand story and transcend culture. With this objective in mind, we engaged with our extensive influencer network, created seasonal marketing campaigns through photo and video content, oversaw media outreach, and aligned brand partnerships.
Through our work with Pelle Pelle, we aligned the brand with influencers like G Herbo, Fat Boy, Dreamdoll, Fetty Wap, Kranium, Lil Bibby, Smoke DZA, Casanova, and more. We harvested real and organic digital content that lives across traditional and social media platforms. The campaign garnered media attention from outlets like Baller Alert, Revolt TV, The Cruz Show, XXL, The Source, HotNewHipHop, Fake Shore Drive, and lots more. Causing a trickle down effect, the brand repositioned the classic letterman jacket style to the forefront of culture, with other brands copying the signature aesthetic again.
HVS Home is a woman and minority-owned lifestyle company specializing in modern, luxury home decor. As a social cause brand, they are focused on making a positive impact on their local community and beyond, which they accomplish through their charity initiative, HVS Cares. HVS Home has unique, contemporary products, a passionate team, and all the drive a brand needs to succeed -- they just needed a little boost from us to get their story told.
In July 2021, HVS Home enlisted The Brittprint to do their digital marketing and WayFair partnership. Our work garnered the attention of major publications such as Essence, Hollywood Life, Flaunt Magazine and Black Enterprise. With our vast network of connections, we were able to engage with our media networks and secure collaborations with well-known brands.
True Religion is a global lifestyle brand known for its premium denim, which has evolved into a wide-ranging apparel and accessories line that transcends cultural boundaries. In 2019, the brand enlisted The Brittprint to lead an Africa-focused storytelling campaign. Aiming to build brand awareness in West Africa, we reimagined True Religion’s early 2000s legacy through a contemporary Sub-Saharan lens. The result was a dynamic, multi-layered fashion editorial campaign encompassing creative direction, influencer casting, location scouting, styling, and post-production editing.
Through our work with True Religion, we aligned the brand with relevant talent from the continent. We aligned with influencers like Orezi, Ycee, Pappy Kojo, and more. We authentically introduced True Religion to the African continent by sharing stories through the eyes of local communities, capturing raw, organic content that now lives across both traditional and social media platforms.
Rubberband OG is a regional rapper from Alabama, signed to Think It's A Game Records, has a tremendous talent for writing and song-making. For the month of June 2021, the rapper enlisted The Brittprint to oversee his album marketing for his The Summer Dead Mixtape. To build awareness around the tape, his team wanted to take the project from regional to internationally acclaimed. With this objective in mind, Being a new and upcoming artist, Rubberband OG wanted to grow his brand and transcend culture. We curated an intimate album listening session in New York City, oversaw all press relations and brand partnerships, and assisted with creative direction, and storytelling across the digital space.
Through our work with Rubberband OG, we garnered top tier international and niche press. The rapper gained attention from media outlets and brands such as Mixtape Madness, All Hip Hop, FUBU Radio, &Pizza, Viper Magazine, Hot New Hip Hop, Soundcity and more. We harvested real and organic content that lives across traditional and social media platforms. We introduced Rubberband OG's music to wider audiences and demographics.